Monthly Archives: January 2017

Next to Now: January 27 Edition

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ABOUT FACE

No frame, all-image. (Potentially all-ad?)  In the near future your phone may be composed entirely of a single, interactive screen. Possibly on both sides.

The latest Apple patent spotted.

And bendy too!

 

 

PRINT IS THE NEW VINYL

Educated, affluent readers who love reading prefer their quality, long-form journalism in print form, even if it means paying more.  Or so hopes this web-only publication that is returning to print (partially).

Give it a spin.

 

 

3 WAYS TO DRIVE GROWTH

Google looks at the mindset of leading marketers.

Embrace experimentation!

Next to Now: Mid-January 2017

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MIDROLL WITH A TWIST

Facebook’s strategy creates a new opportunity for advertisers … while  incentivizing the creation of videos that people will actually want to watch.

Read about it here and here.

 

 

WHAT AD TECH INSPIRES TRUST IN 8 OF 10 USERS?

Spoiler … It’s not VR.

Don’t take our word for it.

 

 

WOMEN WANT FEWER AND MORE GENUINE INFLUENCER POSTS

Among other things, probably.

Learn to avoid pitfalls.

Next to Now for January 2017

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CAN THEY HEAR WHAT YOU HEAR?

Not always.  Here are 6 tips from Facebook for making silent videos speak.

Listen to the silence. 

 

“For mobile marketing, a moment of transformation is at hand …

… By year’s end, 75% of online content consumption will be mobile.”

Something to bear in mind when reviewing our ad stats, which often average mobile and desktop together.  (Not all CTRs are created equal.)

Tune in to Programmatic with Point 3.  A tool to remember as we plan our campaigns.

Read about the projections. 

 

“WE’RE PUTTING IT ALL INTO FACEBOOK!”

Maybe that’s a good idea … but maybe not.

Consider this.