CLEANLINESS IS NEXT TO UNEMPLOYMENT
Beware of the “Yellow Icon” that indicates a “de-monetized” video.
“In November, Mars Inc., Adidas and Deutsche Bank all said they would halt advertising on YouTube [due to their ads appearing against truly reprehensible content.]”
Addressing this has its costs. “For every YouTuber who hit it big and now makes money selling books, make-up or TV shows, there are dozens more creators who eke out a living advertisement by advertisement.”
Creators are at the mercy of algorithms (and, soon, 10,000 more humans) as advertisers insist on greater assurances of controversy-free content.
Depending on your campaign scale and content, you might want to consider what kinds of properties to include on your blacklist. The dangers are not limited to YouTube.
FIVE DIGITAL ADVERTISING TRENDS TO WATCH IN 2018
Retargeting, privacy, and more in Marketing Land’s predictions.
“The US has essentially opened the floodgates on user data.”
FOURTH-LARGEST BOOKSTORE IN U.S. CLOSES
An opportunity for community book stores, and a loss for many who have no access to one.
“These streets look as if an overpowering recession had hit, but the unemployment rate in Wisconsin fell this year to a 17-year low. Mequon is especially affluent: Its household income is double the national average. This is Amazon Prime territory.”
GODZILLA GIRDS FOR BATTLE WITH MOTHRA, KONG
As above with retail, so below with advertising. Amazon is challenging Google and Facebook by diversifying its offerings
Currently it has only about 2% of the market against their combined 70% but it also has your wish list. “Amazon showed some willingness to share more user data than Google and Facebook have traditionally — if the advertising budget was big enough.”