Monthly Archives: July 2018

Versolutions Targeted Advertising

Come on without, come on within. Versolutions.

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“WE WANT READERS WHO SAW INFINITY WAR.”

Well have them you shall.

We recently wrote that our network / programmatic buys can accommodate purchasers of individual books. They can now also target purchasers of individual MOVIE TICKETS.

Ain’t that granular?
Assemble ‣
 

THE GREAT OUTDOORS

As noted in last month’s INVERSO, when social media giant Twitter wanted to reach influencers at Cannes, they didn’t just tweet about it — they bought a bunch of billboards.

That’s because outdoor works. And it’s not always prohibitively expensive. Phone kiosks, bus shelters, wild posts and more can provide a big impact.

 

 
Find Your Place in the Sun ‣
 

HAVE YOU HEARD?

 

Podcasts!

(Of course you have.) 

Verso Advertising has relationships with multiple podcast vendors, which enables us to pinpoint just the right properties for your book.

True crime? Sassy chats? History lessons? Sports stats? Often the host will read your script, or even ad lib beyond the duration of your purchased spot.
Cast Your Pod ‣
Versolutions Programmatic Advertising

Versolutions: Finding your audience

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PLAN NOW FOR SUCCESS

Did you know our ONLINE NETWORK / PROGRAMMATIC buys can be executed in many ways?

Tell us your most important goals in advance:

  • High CTR?
  • Low CPC?
  • Tons of impressions?
  • Got to have certain sites?
  • Got to reach a certain audience?

By focusing, we can make it happen. Also …

Targeting:

NEW: We can now target not only avid book readers via behavior, but CONFIRMED BOOK PURCHASERS by product or company.

Creative:

Most of these buys can now accommodate video or HTML5. We also have the capacity to book these as native units, simply providing text and an image. These
often see superior engagement. In some cases, we can convert your video to animated GIF format.

 
Feel the algorithm ‣

 
Apple News
 

USE THE POWER OF APPLE

Using proprietary, first-party data to target your exact demo with high-impact units across their more than 9 million daily users.

 
Take a bite ‣

 
 

REACH THE COMICS AUDIENCE

It doesn’t matter if you’re Marvel or DC, we’ve got your number in a plastic sleeve, true believers. Print, online, perfect for YA, science, and nerdy offerings at all ages. Ask us how we can target!

 
Engage ‣
 

For more about these opportunities — or for more ideas — CONTACT US. 

 

 

Ideas for authors and publishers … introducing VERSOLUTIONS

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You’ve got books.
We’ve got you covered.

 

Caveat Q4 Advertiser

(CAVEAT Q4 ADVERTISER)

Podcasts, Streaming TV, Radio, Broadcast TV, Premium Print Positions … ARE FILLING UP FAST.

Don’t miss out!

Plan ahead!

Streaming TV: Amazon Fire, Chromecast, Roku, Apple TV, PS4, Xbox

STREAMING TV

Covering the market including Amazon Fire, Chromecast, Roku, Apple TV, PS4, Xbox.

Premium content from A&E to Zumbo.

We can target book purchasers.
Ask for more ‣

The New Yorker

NEW DEALS AT THE NEW YORKER

Verso Advertising has negotiated a first-ever print / online combo at a rate that’s highly accessible to publishers, with optional Vanity Fair crossover.

This is significant.
Get details ‣

For more about these opportunities — or for more ideas — CONTACT US.