Next to Now is thankful for . . . Improvements in Mobile Ad Targeting Nielsen reports that the ability to target specific demos on targeting has increased to 60% of mobile ad impressions (up from 49% a year ago). This indicates that post-Cookie targeting capabilities are improving. #mobile #targeting Facebook Working toward Measurement […]
NEW SPOTIFY VERTICAL VIDEO ADS Spotify announced a new product — Vertical Video Ads — which allows advertisers to sponsor playlists. Users agree to watch the full video in exchange for thirty minutes of free listening. These kinds of ads are wins for the advertisers, the users, and the platform. At launch, the branded moments […]
THE NEW YORK TIMES GOES ALL-IN WITH FLEX For the past year, the New York Times digital team has been testing a “Flex frame unit” that works seamlessly across devices and integrates more smoothly with the reading experience—including several tests with Verso clients. The overwhelmingly positive results of those test has led the New York Times […]
NEW IAB MOBILE STUDY The Interactive Advertising Bureau (IAB) released a report this week on the mobile shopping experience, “Mobile Commerce: A Global Perspective”. While the global payment system is of less concern to U.S. book publishers, the ecosytem of research, engagement and purchase is critical to book buyer’s experience and offers relevant insight even […]
PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective. A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]
What’s the cause for optimism? Our latest readings on advertising and what it means for book publishers. The links below point to new intelligence on fresh data, smart research, inspiring creative, reader-centric design, and the potential for real world impact. SNAPCHATS WANTS YOU TO AMP UP THE AUDIO In a reminder that different platforms call […]
GEO-FENCING MOVING TARGETS Geo-fencing can be a very effective mobile targeting tool. Now, that targeting option comes to the roving double-decker tourist buses that prowl the streets of major U.S. cities including New York, San Francisco, LA and Chicago. With the strong correlation between travelers and book buyers, targeting tourist buses could be a great […]
It’s Fleet Week in NYC and Memorial Day Weekend throughout the rest of the U.S., but as we stand over the grill this weekend, we’ll also be pondering the states of the art of social buy buttons, mobile advertising, podcasting . . . and grilling. WHEN SOCIAL MEDIA DOESN’T MEAN SALES, Part 1 Digiday […]
VOX ALL-IN FOR SNAPCHAT Vox Media is betting against the 97.9% of marketers who found Snapchat wanting in that ROI survey. At this week’s New Front presentation, Vox revealed that it’s expanding its Snapchat presence across all its brands and creating a Snapchat Studio. #snapchat #vox 10 BILLION VIDEOS A DAY A new statistic […]
THE RISE OF THE MICROINFLUENCERS Bigger is not always better when it comes to influencer marketing: “For unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent.” That’s good news for book publishers and […]