WHO’S HOT?
“July’s Most Tweeted Sites” in order: BBC, NYTimes, Mashable, The Guardian, The Huffington Post, NBC, CNN, Forbes, Fox News, Business Insider
HTML5 IS GOING MAINSTREAM
IAB updates the industry standard to HTML5, finishing the job on Flash that Steve Jobs started when he wouldn’t let it work on iPhones. Verso is ready for the switch.
Related: Amazon announces it will no longer accept flash ads on its site, starting in September
THINK ABOUT *WHEN* YOUR VIDEO IS SERVED
This chart reveals mobile video consumption by daypart. Currently only “6% of US digital video campaigns served on (the Videology) platform during Q1 2015 used daypart as part of their targeting criteria.”
THE COLOR OF INNOVATION
LISTEN OUT FOR NEW SPOTIFY AD OPTIONS
Spotify is changing its privacy agreement to give it more access to personal information. It seems likely that this is in advance of new ad products on the platform.
PROMOTED VIDEO ADS COME TO GOOGLE
Google is testing promoted video ads on the search page. Yahoo and Bing search teams are also developing the technology to make this happen.
“‘What used to be narrowly defined as search is being turned on its head,’ said one digital marketing executive. ‘Google is finally getting away from just having three lines of text. Video ads have taken over mobile, Facebook and YouTube, and Google is thinking about how to integrate them into search.’”
CAN LOCAL PRINT MEDIA “OUT TV THE TV”?
Print newspapers are using video and platforms like Roku to serve local communities with the news their local TV stations are ignoring.
REWIND, AUGUST 2013: “IT’S THE CREATIVE, STUPID”
In the August 2013 MacTaggart lecture, Kevin spacey talked about the changes to the creative industry, and the importance of nurturing emerging talent.