THE POWER OF ELLIPSES
A few words — or even a few dots — can make a big difference. Compliments of a PAMA Facebook post, BookBub’s 8 Book Description A/B Tests You Need to See …
GETTING BOOKS TO THE PEOPLE
Emma Watson and the Station of Secrets.
Watch:
CASTING THE PODS MORE FAIRLY
Find out how the podcast boom can favor and disfavor diversity in this Columbia Journalism Review article.
Also check out:
10 great podcasts to diversify your listening lineup
UNDER THE SURFACE ON WHICH WE DWELL
Programmatic is like a planet. We live on the thin surface layer but most of the hot stuff is under the surface.
“Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire” by letting publishers use header bidding technology. This could raise ad costs but increase yield, says AdAge.
Drill a hole and peek into the Magma
Or simply find out: