Links for the Week Ending March 20, 2015
March 13, 2015
Looking for the hottest thing in mobile? If you’re cool with $100 CPMs, Snapchat’s the way to go! Partner with CNN, ESPN, Cosmo, People, Food Network, Vice. Keep your eye on Snapchat (but keep your wallet close).
The video field is getting crowded. Who has the edge for mobile advertising going forward? Business Insider produced a good (pro- YouTube) breakdown on the differences between mobile advertising via YouTube, FB, and Vine.
It’s a supply and demand lesson: More advertisers going programmatic means programmatic prices are going up as supply goes down.
March 17, 2015
Programmatic advertising makes sense for book publishing—at least in certain cases. But it also represents great potential for fraud. ClickZ’s “6 Good Questions to Ask Your Programmatic Partner” are a good place to start any new relationship.
March 18, 2015
We like what the designer of the new Seattle Times site says about respecting reader experience—and how it’s good for advertising. For those of us who specialize in advertising things to read, that good sense goes double for us. Here is Mike Monteiro on “All the News Where It Needs to Fit.” (via @HawkThompson)
March 19, 2015
Podcasts: the perfect marriage between close attention, bookish demos, and mobile-friendly environment. Here’s eMarketer on growth in the podcast market.
This CJR report on Millennials and news has direct implications for the future of publishing. Pay attention to how the new generation is establishing its information gathering.