Next to Now: Mid-January 2017

MIDROLL WITH A TWIST

Facebook’s strategy creates a new opportunity for advertisers … while  incentivizing the creation of videos that people will actually want to watch.

Read about it here and here.

WHAT AD TECH INSPIRES TRUST IN 8 OF 10 USERS?

Spoiler … It’s not VR.

Don’t take our word for it.

WOMEN WANT FEWER AND MORE GENUINE INFLUENCER POSTS

Among other things, probably.

Learn to avoid pitfalls.