Got some time on your hands as you head into the long weekend?
Here’s a list of good, quick reads on book-related advertising. This week featuring video on Spotify, new ads on Pinterest, thoughts on why calendars suck, & more . . .
Looking to sell directly? YouTube gets an upgrade to allow for shopping within videos.
When “Listen up” cross-fades into “Take a look”: Spotify moves into video.
ALL ABOUT PINTEREST:
- All about their users: Active Pinterest users are heavy digital buyers.
- All about their new ad options.
- A video displaying Pinterest’s new motion ads.
- Business Insider’s take on all the above.
Benedict Evans shows how the roles of PC and Mobile computing have switched:
“…We should rather think of the PC as having the basic, cut-down, limited version of the internet, because it only has the web. It’s the mobile that has the whole internet.”
Should you develop an app or a Web site? It all comes down to your relationship with the consumer.
When a debate about calendars turns into a debate about workflow, creativity, and getting things done:
“All calendars suck. And they all suck in the same way. Calendars are a record of interruptions.”
Tips on retargeting and why it’s important:
“Only 2% of traffic converts on the first visit to a website. I repeat, 2%.”