A Week in Reading Book-Related Ad Tech, Link by Link
For the Week Ending May 1, 2015
New data on who’s gaming now. This has been true for a long time but it’s always worth reminding people (and by “people” we mean ourselves): teen boys aren’t the only one’s gaming. Also, there’s new data on how people are gaming, which is important to note:
Smartphones may have been used less than PCs and consoles among gaming households in the ESA study, but among the population as a whole, mobile is far more popular.
Laura Olin has been running an amazing, unclassifiable newsletter, every week something different, for a while. She’s just started doing it under the auspices of The Awl. Here’s where you can find out how to subscribe.
In the rush to reach audiences on mobile, don’t forget desktop. While a large percentage of purchase research is done on mobile, the bulk of online buying still happens on desktop—behaviors that point to the importance of cross-device targeting.
Snapchat’s Discover traffic drops. That’s not surprising. The question is how will it evolve as the platform matures.
“Creatives need more data” says this article lead—but what the creatives really say is that they need more time and money.
#data
Is Joseph Mitchell still one of the all-time greats in creative non-fiction if his non-fiction was more “fiction” than “non-”?
Good news from Hulu: Subscribers up 50% in 2015, Total streams up 77%, New investments in content, Programmatic and Custom ads coming.
“At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time.”
#data
Do you have a strategy for interacting with readers during “micro-moments”?
With Viacom’s “Vantage,” is TV media buying getting the data boost we’ve been waiting for? “Vantage is a bit of like a computer dating service. The client inputs the sort of traits it looks for in a customer, and Vantage’s proprietary algorithm spits out a list of shows where the two are most likely to intersect.”
Amazon experiments with ads on Kindle. Among the new ad offerings, William Boyd writes a “brand-relevant” story sponsored by Land Rover, distributed for free on Kindle.
An interesting new mobile video ad unit—with content keyed to the article the user is reading. The more relevant tech can make our ads to users the better.