TWITTER INTRODUCES EMOJI TARGETING Adweek announces that Twitter is set to allow advertisers to target by emoji. From showing a travel book to users of the airplane emoji to a soccer book to users of the soccer ball emoji, there are endless ways to put this new targeting to work for your title. #twitter #emoji #targeting […]
What’s the cause for optimism? Our latest readings on advertising and what it means for book publishers. The links below point to new intelligence on fresh data, smart research, inspiring creative, reader-centric design, and the potential for real world impact. SNAPCHATS WANTS YOU TO AMP UP THE AUDIO In a reminder that different platforms call […]
GEO-FENCING MOVING TARGETS Geo-fencing can be a very effective mobile targeting tool. Now, that targeting option comes to the roving double-decker tourist buses that prowl the streets of major U.S. cities including New York, San Francisco, LA and Chicago. With the strong correlation between travelers and book buyers, targeting tourist buses could be a great […]
WHITHER PODCASTS This New York Times article explores how podcasts are expanding beyond Apple’s original vision, and asks what that means for the future of podcasts—especially in the face of real competition from the likes of Spotify and Amazon’s Audible. The market continues to expand: “By last year, at least 46 million Americans listened to […]
VOX ALL-IN FOR SNAPCHAT Vox Media is betting against the 97.9% of marketers who found Snapchat wanting in that ROI survey. At this week’s New Front presentation, Vox revealed that it’s expanding its Snapchat presence across all its brands and creating a Snapchat Studio. #snapchat #vox 10 BILLION VIDEOS A DAY A new statistic […]
NATIVE AD PERFORMANCE Commenting on a study of native advertising click-through rates, Media Post is surprised to see that native ads do better on mobile. We are not. Mobile remains the best platform for high engagement—and not just because of mistaken clicks: “The research found that click-through rates (CTR) for premium native ads […]
This week, the news was all about communication: innovations in messaging, email rates, attention spans and more. F8 INTRODUCES SPONSORED MESSAGES Facebook’s F8 conference introduced their latest updates to messaging—now including sponsored messages. The announcement marks a significant opportunity for paid advertising in the U.S. messaging business. #messaging FACEBOOK SHARING IS DOWN One reason […]
April 1st is the first day of National Poetry Month, and, much to the delight of older brothers everywhere, April Fool’s Day. In celebration of National Poetry Month, give Jonathan Galassi a call and let him read you a poem: 949-342-5374 In celebration of April Fool’s Day: Pigeons with backpacks. “Pigeons outfitted […]
DOES PODCASTING SELL? Podcasts don’t provide traditional reporting for ads, but a recent study suggests that it does sell products (well, underwear anyway). Mack Weldon reports that doubling-down on humorous podcasts has doubled their sales. According to Digiday: “Podcast advertising now represents 25 percent of Mack Weldon’s overall ad budget per month, 100 times […]
Thanks to Digital Book World for hosting another engaging conference on the state of the art of book publishing in a digital world. Verso’s Tom Thompson enjoyed the smart, focused crowd on hand for his Master Class on Paid Digital Media and the packed audience for his panel on the Book-Buyer’s Journey with deeply insightful colleagues […]