POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics BRINGING ADS TO […]
ARE BUY BUTTONS ON SOCIAL MEDIA A GOOD IDEA? Marketers are very excited by social media buy buttons, but consumers? Not so much. This survey of user habits on social media is a useful reminder that just because an idea looks good on a marketing plan doesn’t mean it’s something that serves our customers […]
The scariest thing to advertisers this Halloween might just be ad blocking software. Never fear, we know how to make sure your ads are seen. Between new ad units, native options, social outreach, and possible deals with ad blockers, we’re always looking to stay ahead of the trends—and always on the lookout for the most effective […]
Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]
This week’s links are dedicated to the idea that, whatever its form—voice, image, written word, or metadata—the art of advertising is the art of communication. THE BANNER LIVES According to programmatic powerhouse AppNexus, ads seen on desktop computers still see the majority of ad impressions compared with mobile. The positives to the platform — […]
PERISCOPE UP Periscope now has 10 million users who watch 21 million minutes a day. #social #video FACEBOOK ADS OUTPERFORM OTHER SOCIAL NETWORKS More marketers say they’re satisfied with Facebook ad performance than say the same about LinkedIn, Twitter, or YouTube. Those platforms all serve very different functions so it’s a little disingenuous to put […]
This week’s feature image is from Teresita Fernández’s “Fata Morgana” up now at Madison Square Park. Good news for advertisers who need more room to work with on mobile: Phablets on the march. (via Benedict Evans) #mobile New Pew data suggests the mobile tide has turned: “At the start of 2015, 39 of the top 50 digital news […]
A Week in Reading Book-Related Ad Tech, Link by Link For the Week Ending May 1, 2015 New data on who’s gaming now. This has been true for a long time but it’s always worth reminding people (and by “people” we mean ourselves): teen boys aren’t the only one’s gaming. Also, there’s new data on how […]
Reading in book-related ad tech for the week ending April 17, 2015 April 11, 2015 The rise of messaging: Big 4 messaging app users now equal big 4 social network users. #mobile April 13, 2015 How the New York Times is becoming a mobile-first company according to Marc Frons, SVP, CIO NYT. (Via Benedict’s Newsletter […]