INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]
It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social YouTube […]
This week’s feature image is from Teresita Fernández’s “Fata Morgana” up now at Madison Square Park. Good news for advertisers who need more room to work with on mobile: Phablets on the march. (via Benedict Evans) #mobile New Pew data suggests the mobile tide has turned: “At the start of 2015, 39 of the top 50 digital news […]