Tag Archives: business

Next to Now for Nov 17

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What’s the best way to use hashtags on every social network?

Facebook is not Twitter is not Instagram is not Snapchat. This Click Z post helps you craft your voice to the social network you use.

#social

 

10 Creative Exercises That Are Better Than Brainstorming

Creativity is crucial to advertising (duh). But classic brainstorming methods don’t always bring out the best in your team. Especially if you have a good number of super creative introverts in the room (cf. Susan Cain’s Quiet). Hub Spot posted several good and different ways to generate new ideas.

#creative

 

LinkedIn Opens Up In-Mail Targeting

Combining LinkedIn’s targeted business readership with the power of email marketing makes the new in-mail targeting option a very interesting one for reaching the business audience.

#business #social

 

Facebook Continues to Reveal Problems with Its Reporting

Caveat emptor: campaign data is crucial if it’s accurate, but there remains a good amount of question about how accurate the numbers are. The most powerful companies in the world also have a worrying tendency to be walled gardens re: their data. “Just trust us” is not a line that should go very far with any responsible media buyer.

#facebook #data

 

Speaking of Facebook: Ads Are Coming to Messenger

We saw this coming. And despite our concerns about measurability (see above), we welcome ads that reach readers wherever they are—and a lot of people are using Messenger.

#facebook #messaging

 

Photo of this week's Union Square Subway Station post-election post-it wall (c) 2016 Martha Otis

Next to Now: Labor Day Weekend

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Whether you’re planning on watching the U.S. Open, mourning and celebrating the life of Gene Wilder, or just sitting in traffic trying to make it to the beach, there’s a lot of news to catch up on over Labor Day weekend. Read on.

 

SPORTS ILLUSTRATED AND FOX NEWS TEAM UP

In an effort to take on sports powerhouse ESPN, Sports Illustrated and Fox News have agreed to an editorial and ad sharing deal across their businesses. According to the WSJ:

“Combined properties operated by Sports Illustrated and Fox Sports brought in about 68 million unique visitors in July, which would make it the second-largest sports publisher behind ESPN, which brought in about 79 million visitors, according to digital measurement specialist comScore.

On their own, Fox Sports ranked third in the sports category in July, while Sports Illustrated came in 10th, according to comScore.”

#sports #fox #si

 

YOUTUBE GEARS UP TO GO MORE SOCIAL

As the premier video platform sees increasing competition from Facebook  and Twitter live video platforms, YouTube is looking to develop more social tools to help video creators interact with their audience. They are calling the new effort, “Backstage.” According to VentureBeat’s Harrison Weber, Backstage’s features will “live alongside the Home and Videos tabs within individual YouTube channels,” and content posted through Backstage will be included in channel subscribers’ feeds and notifications.”

#youtube #video

 

KNOW YOUR DATA

In programmatic advertising it’s vital to know what kind of data you’re using and whether it’s first, second, or third party. This ClickZ article provides a good primer on the differences and advantages of each. 

#data #programmatic

 

FORBES JOINS PODCAST ONE

After testing the podcast waters with “Women@Forbes”, the venerable business publication is going all in with podcast network Podcast One. 

#business #podcast #forbes

 

World's Fair Globe photo (c) 2016 Martha Otis

Next to Now: Welcoming in Summer with New Targeting, Better Engagement, & Mergers that Matter

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TWITTER INTRODUCES EMOJI TARGETING

Adweek announces that Twitter is set to allow advertisers to target by emoji. From showing a travel book to users of the airplane emoji to a soccer book to users of the soccer ball emoji, there are endless ways to put this new targeting to work for your title.

#twitter #emoji #targeting

 

HIGHER ENGAGEMENT WITH ARTICLE-EMBEDDED VIDEO

A new study using eye-tracking software suggests that video embedded in news articles has significantly higher levels of engagement than video viewed in social media. The report found that 50% of users scroll more in social media and cover more content, but engage less with any single piece of content.

#video #native

 

PODCAST LISTENERS: A SMALL BUT ENGAGED AUDIENCE

In a new study reported on eMarketer, only 21% of internet users said they listened to podcasts. But of those who had listened to a podcast in the last 6 months, 85% tune in at least once a month and 33% say they listen more than once a week. This is more evidence that podcast listeners are a highly engaged audience.

#podcasts

 

FACEBOOK SET TO TRAFFIC IN-STORE IMPACT OF ADS

Facebook is joining Google and Four Square with its plan to track in-store behavior of people who see ads on Facebook. This is potentially good news for real-world bookstores and we look forward to learning just how digital ads affect the in-store experience.

#facebook #instore

 

LINKEDIN PURCHASE MAKES MICROSOFT A BUSINESS COMMUNITY LEADER

The combination of LinkedIn’s social chops with Microsoft’s deep data-rich information about the tools used in most businesses means this merger could be good news for advertisers looking to reach the business community.

#business

 

THIRD PARTY ADS COME TO SNAPCHAT

Third party access usually mean technological assistance improves and minimum spends come down. So this is good news for advertisers looking to reach the Snapchat generation, but who don’t have the six figure budgets that have been the easiest way to promote stories. Here’s Adweek’s take on the Snapchat news. Here’s more on it from The Drum and from Bloomberg. 

#snapchat #social

 

LOOKING TO REACH ENTREPRENEURS?

A new partnership between iHeartRadio and WeWork promises to be a great way to reach entrepreneurs:

“According to WeWork CMO David Weiswasser, music has played an important role for WeWork during its history. The company already hosts a number of events each year centered around music, and in the past, it programmed its own streaming station and hosted a three-day event in the Adirondack Mountains featuring live bands for members. He said the iHeartMedia partnership is a chance to build in a way that’s both community- and member-driven.”

#business #radio #streaming #audio

 

CONTEXTUAL COMMERCE

Commerce is coming to a messenger app near you. Soon a conversation on Facebook Messenger about finally getting those “Hamilton” tickets could lead to an invitation to read the book that inspired the musical. You could then buy the book through one click, then go on chatting.

#contextual #targeting

 

photo (c) Martha Otis at Union Square Market