Tag Archives: Facebook

INVERSO VERANO

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How does Twitter reach influencers? Billboards.

“The micro-media app says it bought billboard space everywhere from Nice airport to the Palais.”

READ THE REPORT

 

 

Brooklinen (among others) drops Facebook to focus on OOH, broadcast and print.

“We’re trying to move away from Facebook as fast as we can.”

LOOK UNDER THE COVERS

 

Google Subtracts Ads (for Those Willing to Pay).

“Around 11 percent of internet users were running an ad blocker.”

SEE NEW WAYS OF NOT SEEING

 

From Madmen to FRENEMIES:

“If you ‘follow the money,’ Auletta writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.”   High praise indeed!

TRY SIMPLY READING A BOOK

 

Is Social Justice Possible on Social Media? Online Redlining:

“Facebook allowed housing advertisers to block users from seeing their ads if those users had a black, Latino or Asian-American ‘affinity.’”

VISIT JIM CROW DOT COM

 

INVERSO for the new year

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CLEANLINESS IS NEXT TO UNEMPLOYMENT

Beware of the “Yellow Icon” that indicates a “de-monetized” video.

“In November, Mars Inc., Adidas and Deutsche Bank all said they would halt advertising on YouTube [due to their ads appearing against truly reprehensible content.]”

Addressing this has its costs.  “For every YouTuber who hit it big and now makes money selling books, make-up or TV shows, there are dozens more creators who eke out a living advertisement by advertisement.”

Creators are at the mercy of algorithms (and, soon, 10,000 more humans) as advertisers insist on greater assurances of controversy-free content.

Depending on your campaign scale and content, you might want to consider what kinds of properties to include on your blacklist. The dangers are not limited to YouTube.

LOOK BEFORE YOU LEAP

 

FIVE DIGITAL ADVERTISING TRENDS TO WATCH IN 2018

Retargeting, privacy, and more in Marketing Land’s predictions.

“The US has essentially opened the floodgates on user data.”

LOOK FORWARD

 

FOURTH-LARGEST BOOKSTORE IN U.S. CLOSES

An opportunity for community book stores, and a loss for many who have no access to one.

“These streets look as if an overpowering recession had hit, but the unemployment rate in Wisconsin fell this year to a 17-year low. Mequon is especially affluent: Its household income is double the national average. This is Amazon Prime territory.”

GET THE DETAILS

 

GODZILLA GIRDS FOR BATTLE WITH MOTHRA, KONG

As above with retail, so below with advertising. Amazon is challenging Google and Facebook by diversifying its offerings

Currently it has only about 2% of the market against their combined 70% but it also has your wish list.  “Amazon showed some willingness to share more user data than Google and Facebook have traditionally — if the advertising budget was big enough.”

THE KNOWN KNOWNS ETC HERE

 

 

INVERSO September

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I’D LOVE TO SEE THAT PRESENTATION AGAIN

LinkedIn debuts “Native Video” to increase engagement.

“We are getting a wide range of people from tugboat operators to rock blasters and landscape architects,” Davies continues. “So, we have to think about how video will be most useful for those people.”

Lights, camera …

http://adage.com/article/digital/linkedin-debuts-nativ/310189/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1504032567&utm_visit=1144142

 

 

WOULD YOU LIKE EPIPHANY WITH THAT?

Have a little literature with your commute, thanks to the same concept that brings you Coca Cola and Fritos in waiting areas – vending machines. It’s happening in France and San Francisco.

How much for an O. Henry?

http://www.atlasobscura.com/places/short-story-vending-machine

 

 

THE AGING FACE OF FACEBOOK

It seems teens have other places to be:

http://adage.com/article/news/fb-charts/310188/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1504032567&utm_visit=1144142

Which is why CNN is going on Snapchat:

https://www.cnbc.com/2017/08/22/cnn-launches-daily-news-show-on-snapchat.html

Which doesn’t mean Facebook doesn’t still rule the world:

https://www.newyorker.com/magazine/2017/09/04/the-fake-news-fallacy

 

 

#HAPPYBIRTHDAY HASHTAG

https://www.nytimes.com/2017/08/23/business/hashtag-anniversary-twitter.html?mcubz=1

 

 

Madison Square Park, NYC

Next to Now – Late June Edition

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PLUNDER THE INFLUENCE

Influencer marketing has become more widespread, with more than 200,000 such posts a month just on Facebook Inc.’s Instagram …  “We don’t want to be in the business of tricking consumers.”

Bloomberg on labeling influencer posts that are, effectively, advertising.

Ad it up.

 

POSTERS FOR POSTERS

This week we’ve seen a pleasant example of how a dominant physical presence – in this case a subway domination at the storied West 4th Street Subway Station – can lead to a huge social media presence – in this case a retweet by Stephen King to his millions of devoted followers.

Win for Winslow!

 

THE GAME OF DUOPOLY

“Two Goliaths and Not a Slingshot in Sight.” An insightful overview of digital advertising: Google, Facebook, and [that other stuff] from The Wall Street Journal.

Perpend the pretenders . . .

Next to Now Mid-February Edition

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FACEBOOK COMMITS TO AUDIT

“Until last year, advertisers mostly accepted Facebook’s metrics with closed eyes. However, after admissions that a portion of its ad numbers were being misreported, all hell broke loose.”

It’s a matter of trust.

 

SMART MAGAZINES FOR AFFLUENT READERS

Flipboard’s new app is getting noticed. “Rejecting robo-driven ‘programmatic’ advertising [and] using humans to sell premium-priced slots for magazine-style ad campaigns from upscale brands.”

Build your own echo-chamber.

 

FAMOUS POTATOES

Subversive branding coup? Or an extravagant waste?

Something to keep an eye on.

 

NEXT TO NOVEMBER

A story on firewalls that makes us think about ads on opt-in environments. CPMs may be higher but users truly value the content.

Unto the Breach.

Next to Now: Mid-January 2017

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MIDROLL WITH A TWIST

Facebook’s strategy creates a new opportunity for advertisers … while  incentivizing the creation of videos that people will actually want to watch.

Read about it here and here.

 

 

WHAT AD TECH INSPIRES TRUST IN 8 OF 10 USERS?

Spoiler … It’s not VR.

Don’t take our word for it.

 

 

WOMEN WANT FEWER AND MORE GENUINE INFLUENCER POSTS

Among other things, probably.

Learn to avoid pitfalls.

Next to Now for January 2017

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CAN THEY HEAR WHAT YOU HEAR?

Not always.  Here are 6 tips from Facebook for making silent videos speak.

Listen to the silence. 

 

“For mobile marketing, a moment of transformation is at hand …

… By year’s end, 75% of online content consumption will be mobile.”

Something to bear in mind when reviewing our ad stats, which often average mobile and desktop together.  (Not all CTRs are created equal.)

Tune in to Programmatic with Point 3.  A tool to remember as we plan our campaigns.

Read about the projections. 

 

“WE’RE PUTTING IT ALL INTO FACEBOOK!”

Maybe that’s a good idea … but maybe not.

Consider this. 

 

 

 

Next to Now for December 2016

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For our final post of 2016, we wish you a happy holidays and terrific last-minute gift-finding success for all your loved ones (pro tip: look in a bookstore).

 

FACEBOOK EXPERIMENTS WITH GREATER AD CONTROL FOR CONSUMERS

This week Facebook announced that are allowing users greater control over which ads they see. First available for blocking: ads for liquor and parenting. This is ultimately a win for advertisers as well as consumers. It is a great way to prevent wasted impressions.

#facebook

 

MARKETING HACKS FOR INSTAGRAM

Instagram’s new save feature was good news for advertisers from the moment it was announced. But some marketers have taken it a step further, exploring creative ways to use the save tool to increase consumer engagement.

#instagram

 

HOW MEN SHOP

If you’re looking to reach men for holiday shopping, look to the last-minute. According to a National Retail Federation study on Christmas shopping,

“51.2% of men (compared to 48.3% of women) said they expect to buy the last holiday gift between Monday and Sunday.”

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#lastminute #men

 

WHAT’S NEW IN RUSSIAN AD FRAUD

The New York Times reports on a Russian criminal organization that specializes in using bots to fake ad impressions, pocketing millions a day from unsuspecting advertisers.  The best ways to avoid this ad fraud is to make sure you’re working with scrupulous partners. While all programmatic companies—whether it’s Google or Turn or another—are working hard to minimize the problem they haven’t yet been able to stamp it out. The surest way to avoid ad fraud is to buy directly from sites such as NYTimes.com, rather than going through dodgy 3rd party providers.

#adfraud

Next to Now for December 16

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As the holiday season lights the way from one year to the next, this week’s ad news gives us a glimpse of what’s working, what’s not working, and what’s worth testing.

 

BANNER AD TIPS FROM BBDO

BBDO has run a study of the best performing banner ads. What they learned is worth noting:

  • Keep copy less than 5-10 words
  • Treat them like billboards
  • Make them look like ads (don’t make them look like fake edit)
  • Keep branding consistent

#banners #bestpractices #creative

 

FACEBOOK ADMITS TO MORE MEASUREMENT ERRORS

In a recent announcement, Facebook admitted to more errors in reporting likes, reactions, and shares. While we applaud their transparency, it underscores how digital reporting is built on an inherently opaque set of data. There remains an enormous amount of trust involved in seeing data from advertising partners who have an incentive to inflate results.

#facebook #social

 

INSTAGRAM NOW ALLOWS YOU TO SAVE OTHER PEOPLE’S PHOTOS

Instagram has introduced a new feature that allows you to save photos from your timeline. This will be a nifty feature for users, but is perhaps even better for businesses since it makes it easier for consumers to bookmark products they like so they can look at them later.

#instagram

Next to Now: December 9

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SELF SHUTTERS PRINT, GOES DIGITAL ONLY

Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports,

“Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under.

“Meanwhile, video viewership experienced triple digit growth compared to last year, according to Condé Nast. In September, Self.com broke previous traffic records with 5.3 million unique viewers, representing a 56% increase year-over-year.”

#self #print

2017 LOOKS TO BE THE YEAR INSTAGRAM GAINS GROUND OVER TWITTER

eMarketer’s survey of marketers suggests that 2017 will be the year more advertisers choose Instagram over Twitter:

“By 2017, the research firm forecasts, 74.2% of U.S. companies (or at least those with more than 100 employees) will use Instagram for marketing purposes — markedly more than the 66.2% that will be using Twitter.”

#instagram #twitter #social

MARKETERS NEED TO BE ON SNAPCHAT. THAT DOESN’T MEAN IT’S EASY.

The case for using Snapchat to reach 18-24 year olds is clear:

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That makes the platform a great place to experiment reaching this age group, but as this tale “from the trenches” of a recent Ben & Jerry’s geo-filter campaign shows, it’s not the place if you’re looking for flawless execution.

#snapchat

SNAPCHAT INNOVATIONS

Digiday reports on the Snapchat campaign run by Birch Box: By using vanity urls, Birch Box was able to sell direct to its highly engaged Snapchat fan base and measure the results. It’s a model of a scrappy direct response campaign on an emerging platform.

#snapchat

NATIVE ADVERTISING TILTS TOWARD SOCIAL

MediaPost reports that advertisers and agency executives are looking to run more native advertising in 2017, with more going toward social (and more of social going to Facebook) than traditional sites such as NYTimes.com and BuzzFeed.

#native

FACEBOOK’S “DEDICATED MEDIA” TAB A HIT WITH MEDIA BUYERS

We’re not sure how consumers will feel about it, but Digiday reports that agencies love it:

“The company has been testing out a dedicated video tab inside its mobile app among a small group of users over the past year, as it aims to make video a more integral part of its mobile offering. The tab appears on its bottom menu alongside the notifications, timeline, marketplace and settings tabs, and opens up into a separate video hub, delivering a feed of live videos and other video content based on a user’s subscriptions or interests.

“For media analysts and media buyers, the dedicated video vertical firmly equips Facebook to grab more ad dollars from TV.”

Matt Heindl, director of social media at Razorfish, doesn’t think TV has anything to worry about in the near future, but Snapchat and YouTube? Yes, they might want to start to worry.

#facebook #video

TOP APPS

In a post on the continued growth of streaming music services such as Pandora and iHeartRadio, eMarketer reports that Pandora is the ninth most popular app of all, and the #1 most popular after various Facebook and Google apps. Here’s a chart that lists the top fifteen most popular apps according to comScore:

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In the continued Pandora or Spotify debate, it’s worth noting Pandora’s dominance in the app category.

#music #pandora #apps