THE POWER OF ELLIPSES

A few words — or even a few dots — can make a big difference. Compliments of a PAMA Facebook post, BookBub’s 8 Book Description A/B Tests You Need to See …

GETTING BOOKS TO THE PEOPLE

Emma Watson and the Station of Secrets.

Watch:

CASTING THE PODS MORE FAIRLY

Find out how the podcast boom can favor and disfavor diversity in this Columbia Journalism Review article.

Why are #PodcastsSoWhite?

Also check out:

10 great podcasts to diversify your listening lineup

UNDER THE SURFACE ON WHICH WE DWELL

Programmatic is like a planet. We live on the thin surface layer but most of the hot stuff is under the surface.

“Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire” by letting publishers use header bidding technology. This could raise ad costs but increase yield, says AdAge.

Drill a hole and peek into the Magma

Or simply find out:

WTF is Header Bidding?