FACEBOOK COMMITS TO AUDIT

“Until last year, advertisers mostly accepted Facebook’s metrics with closed eyes. However, after admissions that a portion of its ad numbers were being misreported, all hell broke loose.”

It’s a matter of trust.

SMART MAGAZINES FOR AFFLUENT READERS

Flipboard’s new app is getting noticed. “Rejecting robo-driven ‘programmatic’ advertising [and] using humans to sell premium-priced slots for magazine-style ad campaigns from upscale brands.”

Build your own echo-chamber.

FAMOUS POTATOES

Subversive branding coup? Or an extravagant waste?

Something to keep an eye on.

NEXT TO NOVEMBER

A story on firewalls that makes us think about ads on opt-in environments. CPMs may be higher but users truly value the content.

Unto the Breach.