Tag Archives: Influencer Marketing

Madison Square Park, NYC

Next to Now – Late June Edition

PLUNDER THE INFLUENCE

Influencer marketing has become more widespread, with more than 200,000 such posts a month just on Facebook Inc.’s Instagram …  “We don’t want to be in the business of tricking consumers.”

Bloomberg on labeling influencer posts that are, effectively, advertising.

Ad it up.

 

POSTERS FOR POSTERS

This week we’ve seen a pleasant example of how a dominant physical presence – in this case a subway domination at the storied West 4th Street Subway Station – can lead to a huge social media presence – in this case a retweet by Stephen King to his millions of devoted followers.

Win for Winslow!

 

THE GAME OF DUOPOLY

“Two Goliaths and Not a Slingshot in Sight.” An insightful overview of digital advertising: Google, Facebook, and [that other stuff] from The Wall Street Journal.

Perpend the pretenders . . .

Next to Now: Mid-January 2017

MIDROLL WITH A TWIST

Facebook’s strategy creates a new opportunity for advertisers … while  incentivizing the creation of videos that people will actually want to watch.

Read about it here and here.

 

 

WHAT AD TECH INSPIRES TRUST IN 8 OF 10 USERS?

Spoiler … It’s not VR.

Don’t take our word for it.

 

 

WOMEN WANT FEWER AND MORE GENUINE INFLUENCER POSTS

Among other things, probably.

Learn to avoid pitfalls.