Reason #6 in New York magazine’s “Reasons to Love New York” is our #1: “Our Marlboro Man Is a Novelist.”

This is a case study in the right billboard in the right place at the right time. Congratulations to Verso’s media team for sniffing out the opportunity, Verso’s design team for a billboard that stood tall in the Times Square glare,  and Jeffrey Eugenides for writing the novel that inspires us all.