Tag Archives: NPR

Versolutions: New Year, New You

Versolutions, , , , , , , , , , , , , , , , , ,

2019 hurtles toward us.
Let’s work.

 
 

New Year, New You

Statista listed the following as respondents’ top resolutions for 2018:

  • 53% Save money
  • 45% Lose weight or get in shape
  • 25% Have more sex
  • 24% Travel more
  • 23% Read more books

Hey, we’re in there! And at a pretty respectable percentage. (Only 15% wanted to “Find love.”)

Let’s help those aspirants find their books.

(And if they’re books about saving money, getting in shape, getting it on, or getting away, then so much the better.)

 

 
 

High-engagement units on premium sites for affluent influencers

 

 


Flex Frame: a unit that really stays with you.


Center Stage Story with interactive excerpt or video.

Lifestyle content with high trust value

 

 


Eblasts, book club, and more.
 

Off the wall and on the wall

 

 


Health Media Network powered by CBS:
Reach doctors’ waiting areas nationwide.

Target by specialty … for example: “Pediatricians” if you want parents.
 

Hyperlocal and plugged into the community

 

 


Lots of our programmatic ads wind up here — that’s because they get clicks. And if we go direct, then we get options like Skins in the game, plus promoted calendar posts and more.
 

Up in the air

 

 


We do big screens, we do small screens. Reach travelers during their airport downtime on these tablet units, now available at 8 premium airport locations.
Let’s Discuss a Plan ‣

 

Next to Now: Fleet Week

Next to Now, ,

It’s Fleet Week in NYC and Memorial Day Weekend throughout the rest of the U.S., but as we stand over the grill this weekend, we’ll also be pondering the states of the art of social buy buttons, mobile advertising, podcasting . . . and grilling.

 

WHEN SOCIAL MEDIA DOESN’T MEAN SALES, Part 1

Digiday reports that buy buttons on Pinterest and Instagram have not taken off for retailers. This is more evidence that social media cannot be the sole focus of your marketing plan. Whether you believe in marketing funnels or marketing pinball, there is a difference between awareness, engagement, and intent to purchase.

#social #marketingfunnel #marketingpinball

 

WHEN SOCIAL MEDIA DOESN’T MEAN SALES, Part 2

Luxury brand Burberry is a social media powerhouse with over 40MM social followers, but that hasn’t translated to sales, as revenue is slipping. They’re working on it, but Burberry’s conundrum remains a cautionary tale for marketers everywhere.

#social #roi

 

GOOGLE REVAMPS MOBILE ADS

To improve performance, Google is revamping its mobile ad platform to allow for more and bigger ads. This is good news for advertisers. 

#mobile

 

PODCASTS CONTINUE TO BOOM

The explosive growth of podcasts continues:

“‘We’ll probably more than double this year, and, the year before, it tripled year-over-year, so we’ve been seeing really great growth over the past three or four years in podcasting. Just looking back, I think we’re 10 times where we were three years ago,’ said Bryan Moffett, general manager of National Public Media, NPR’s corporate underwriting division.”

#npr #podcasts

 

Photo (c) Lynn Ruane