Thanks to O’Reilly’s Tools of Change Conference, you can now have free access to the “Changing Face of Retail” presentation at this year’s TOC conference — including video of Jack McKeown presenting the latest Verso Reader Channel stud. Click here to view it.
Tag Archives: Verso Reader Survey
Verso Reader Survey: In the News
PaidContent reports on our latest Reader Survey:
“E-reader usage is growing beyond a group of early adopters, but new stats suggest that consumers are also increasingly resistant to buying an e-reader.”
The article does a good job of putting the Verso Survey results together with the latest numbers from Bowker/BISG.
eMarketer considers the Verso survey together with their own research and suggests there might be limits to the future growth of the e-reader market.
Our Survey provides a snapshot of consumer attitudes from December 2011, and over the past four surveys provides into the ways book-buyer sentiment and behavior have been shifting over the past three years.
Here’s a link to our slides from 2012 Winter Institute.
Here’s a link to our slides from 2012 Digital Book World.
Click here for links to news reports related to the latest Verso Survey of Book-Buying Behavior presented at Winter Institute and Digital Book World. Click here for a report from the survey presented at Tools of Change.
Also, check out Library Journal‘s report from Digital Book World, “A More Optimistic Unconference,” which noted “a markedly different psychology among the Big Six,” and remarked that “the all-important data to buy into a new, bigger picture [of the publishing ecosystem] is compelling.”
Verso Reader Survey: Reasons for Optimism
We are thrilled that our agency’s research was part of of two big reasons for optimism in book publishing over the past two weeks: The American Booksellers Association “Winter Institute” and Digital Book World. Both conferences revealed crucial data from book publishing’s recent-past and evolving present, and both generated actionable ideas for our industry moving forward.
Here’s a link to our slides from 2012 Winter Institute.
Here’s a link to our slides from 2012 Digital Book World.
For links to news reports related to the latest Verso Survey of Book-Buying Behavior, click here.
For a final word, check out Library Journal‘s report from Digital Book World, “A More Optimistic Unconference,” which noted “a markedly different psychology among the Big Six,” and remarked that “the all-important data to buy into a new, bigger picture [of the publishing ecosystem] is compelling.”