Reason #6 in New York magazine’s “Reasons to Love New York” is our #1: “Our Marlboro Man Is a Novelist.” This is a case study in the right billboard in the right place at the right time. Congratulations to Verso’s media team for sniffing out the opportunity, Verso’s design team for a billboard […]
SELF SHUTTERS PRINT, GOES DIGITAL ONLY Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports, “Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under. “Meanwhile, video viewership experienced triple digit growth compared […]
Does the road ahead look clear or is that just snow blindness from last weekend’s blizzard? This week we read about Facebook’s entry into live streaming, strategic shifts at Quartz, and new ways to target sports and gaming enthusiasts. FACEBOOK JUMPS IN & PERISCOPE BETTER WATCH OUT Facebook enters the live stream business: “The […]
TWITTER AD OPTIONS EXPAND Twitter expands its ad products to drive video views and Tweet engagements beyond the Twitter platform. #social FOOD AND PINTEREST 57% of Pinterest users have browsed food content on Pinterest while in store. For cookbook publishers, that sounds like an opportunity: “DIY and crafts, home decor, food and drink, […]
September 3, 2014 New York, New York For immediate release Verso Advertising, Inc., a New York-based full service advertising agency specializing in the publishing industry, announces today that Martha Otis, Senior Vice President, Advertising, of Hachette Book Group, will be joining Verso Advertising as President on October 1, 2014. Otis has been at Hachette (formerly […]
How to Stand Out in a Crowd (of Crowdfunders) Wattpad gives writers (and their fans) a funding platform. Given the number of literary projects that have been popping up on Kickstarter and IndieGoGo, this seems like perfect timing and a great way for beginning writers to develop a writing community from the ground up. Facebook […]
We all agree that in order for an ad to be effective, it must first be seen or read. Verso and HarperCollins had a unique opportunity to learn, through the magic of actual consumer research, just what kind of impact a specific print ad had on readers. On December 9, 2009 HarperCollins ran a full […]
Verso’s broadcast buying partners, ever on the prowl for great opportunities and bargains, have provided us with a good overview of the current state of radio and TV: First and foremost: if you think you can’t afford it, you might very well be wrong! Some of the highest rated shows are willing to come way […]