Search Results for: #adfraud

Next to Now for December 2016

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For our final post of 2016, we wish you a happy holidays and terrific last-minute gift-finding success for all your loved ones (pro tip: look in a bookstore).   FACEBOOK EXPERIMENTS WITH GREATER AD CONTROL FOR CONSUMERS This week Facebook announced that are allowing users greater control over which ads they see. First available for […]

Next to Now: Friday links for Sept 9.

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  PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective.  A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]