ARE CONSUMERS STARTING TO VALUE NON-DIGITAL EXPERIENCES? Yes. We’ve seen it in the plateauing of ebooks and the continued strength of print books. Now, other media are seeing it too (even marketing people at mobile companies!): “‘We’re seeing that people really love their phones, but many are craving a digital detox,’ explains Meredith Vincent, executive […]
POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics BRINGING ADS TO […]
Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]