It’s Fleet Week in NYC and Memorial Day Weekend throughout the rest of the U.S., but as we stand over the grill this weekend, we’ll also be pondering the states of the art of social buy buttons, mobile advertising, podcasting . . . and grilling. WHEN SOCIAL MEDIA DOESN’T MEAN SALES, Part 1 Digiday […]
While the book world bustles about Chicago during 2016 BEA, the world of advertising has been busy talking about the marketing funnel, YouTube best practices, marketing intelligently to smart women, and more. THE MARKETING FUNNEL IS NOT DEAD A while back we pointed to an opinion piece that argued that the marketing funnel is dead […]
January may mark the start of the calendar year, but for everything else — including book publishing and advertising — the real starting gun seems to go off the day after Labor Day. Which is a good time to remember that when you’re moving at full speed you better have an eye on the road […]