PUBLISHERS RETHINK TABOOLA AND OUTBRAIN They were supposed to be the next big thing in advertising: a kind of native advertising you could book and run programmatically. But the New York Times reports that those “Promoted Stories” style ads with rows of photos and links beneath articles are falling out of favor. While we’re […]
NEW SPOTIFY VERTICAL VIDEO ADS Spotify announced a new product — Vertical Video Ads — which allows advertisers to sponsor playlists. Users agree to watch the full video in exchange for thirty minutes of free listening. These kinds of ads are wins for the advertisers, the users, and the platform. At launch, the branded moments […]
PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective. A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]
ARIANNA HUFFINGTON LEAVES HUFF PO A chain of acquisitions that started with Huffington Post being bought by AOL, then AOL being bought by Verizon made this a likely scenario, but now it’s official: Arianna Huffington is leaving the site she founded in 2005 to concentrate on her health and wellness startup Thrive. We’ll have […]
SNAPCHAT MATURES The Wall Street Journal reports that Snapchat is getting older—with 14% of US smartphone owners over 35 years old using the app. While they don’t use it with the same frequency and velocity we see with teenage users, the aging of the user population is a sure sign that the platform is going […]
VOX ALL-IN FOR SNAPCHAT Vox Media is betting against the 97.9% of marketers who found Snapchat wanting in that ROI survey. At this week’s New Front presentation, Vox revealed that it’s expanding its Snapchat presence across all its brands and creating a Snapchat Studio. #snapchat #vox 10 BILLION VIDEOS A DAY A new statistic […]
Spring 2016 unfolds with exciting new marketing platforms, a digital shout-out for an old but effective ad platform, new developments in looking at what readers want and more . . . SXSW INTERACTIVE Adweek points to the hot topics at the recently concluded SXSWi, and they’re not a surprise, but they do underscore […]
Thanks to Digital Book World for hosting another engaging conference on the state of the art of book publishing in a digital world. Verso’s Tom Thompson enjoyed the smart, focused crowd on hand for his Master Class on Paid Digital Media and the packed audience for his panel on the Book-Buyer’s Journey with deeply insightful colleagues […]
LONGER TWEETS: THUMBS UP OR DOWN? The 140 character limit has been a defining feature of Twitter from the beginning—so it’s no surprise that the announcement that the company plans to extend that limit to as many as 10,000 characters has inspired mostly shrugs and scowls from users. AdWeek outlines six ways longer Tweets could […]
This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign. HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]