April 1st is the first day of National Poetry Month, and, much to the delight of older brothers everywhere, April Fool’s Day. In celebration of National Poetry Month, give Jonathan Galassi a call and let him read you a poem: 949-342-5374 In celebration of April Fool’s Day: Pigeons with backpacks. “Pigeons outfitted […]
Thanks to Digital Book World for hosting another engaging conference on the state of the art of book publishing in a digital world. Verso’s Tom Thompson enjoyed the smart, focused crowd on hand for his Master Class on Paid Digital Media and the packed audience for his panel on the Book-Buyer’s Journey with deeply insightful colleagues […]
This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign. HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]
With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]
Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]
Reading in book-related ad tech for the week ending April 17, 2015 April 11, 2015 The rise of messaging: Big 4 messaging app users now equal big 4 social network users. #mobile April 13, 2015 How the New York Times is becoming a mobile-first company according to Marc Frons, SVP, CIO NYT. (Via Benedict’s Newsletter […]