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Next to Now for July 21

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PREMIUM WEBSITE ADS PERFORM BETTER A new study from ComScore underlines that ads on premium websites—such as the New York Times, WSJ, and various imprints of Condé Nast and Hearst media—deliver better results than ads on non-premium websites. From the Wall Street Journal article on this report: “The study, which comScore said analyzed the ad […]

Next to Now: News for January Edition

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POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics   BRINGING ADS TO […]