Search Results for: #transparency

Next to Now for July 28

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NATIVE ADVERTISING BEST PRACTICES Smart, clever, informative native ads are one of the most exciting growth areas in advertising. Digiday walks us through the process that has brought significant improvement to Slate’s native efforts. In addition to bringing a more Slate-style voice to the content, the new native ads are more transparent about the sponsorship. This […]

Next to Now: Does the Marketing Funnel Still Work?

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MARKETING PINBALL The CMO of Publishers Clearing House writes on Ad Age about the death of the marketing funnel and the birth of marketing pinball. The article’s focus on brands means it’s only moderately useful for book publishers, but it’s still a good read about the current state of the customer journey—instead of traveling along a […]