SELF SHUTTERS PRINT, GOES DIGITAL ONLY Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports, “Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under. “Meanwhile, video viewership experienced triple digit growth compared […]
NEW IAB MOBILE STUDY The Interactive Advertising Bureau (IAB) released a report this week on the mobile shopping experience, “Mobile Commerce: A Global Perspective”. While the global payment system is of less concern to U.S. book publishers, the ecosytem of research, engagement and purchase is critical to book buyer’s experience and offers relevant insight even […]
In honor of Bastille Day, the advertising news this week is centered around freedom and revolution. FREE POKEMON In a time of bitter political and racial divides, one thing is bringing Americans together this summer: Pokemon. In the many stories about Pokemon Go (It’s good for depression! It’s getting kids outside! It’s stupid!), there are several […]
TO STRIVE, TO SEEK, TO SHARE, BUT NOT TO READ Click Z reports on a study that reveals that most shared items are never read: “In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of […]
TWITTER INTRODUCES EMOJI TARGETING Adweek announces that Twitter is set to allow advertisers to target by emoji. From showing a travel book to users of the airplane emoji to a soccer book to users of the soccer ball emoji, there are endless ways to put this new targeting to work for your title. #twitter #emoji #targeting […]
While the book world bustles about Chicago during 2016 BEA, the world of advertising has been busy talking about the marketing funnel, YouTube best practices, marketing intelligently to smart women, and more. THE MARKETING FUNNEL IS NOT DEAD A while back we pointed to an opinion piece that argued that the marketing funnel is dead […]
As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]
POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics BRINGING ADS TO […]
LONGER TWEETS: THUMBS UP OR DOWN? The 140 character limit has been a defining feature of Twitter from the beginning—so it’s no surprise that the announcement that the company plans to extend that limit to as many as 10,000 characters has inspired mostly shrugs and scowls from users. AdWeek outlines six ways longer Tweets could […]
As the New York City sidewalks become forests of blue spruce and Canadian tree sellers and the Rockefeller Center tree lights up the night, the world of digital advertising continues to evolve. Here are links to some of the most relevant ad news we’ve seen this week: ADBLOCKING NOT YET AN ISSUE FOR MOBILE Nieman Lab […]